Lucky Forever Tea
Lucky Forever Tea is a paper packaging design for Pu-erh tea. The box holds five round tea bags, one for each day of a working week. A mesh compartment inside allows brewing on the go, in the office or during travel. The pull-out paper box is printed and foil stamped. Illustrations in a modern style show traditional auspicious motifs such as cranes, gourds, peonies, magpies, koi fish, lanterns and ingots. The festive design carries wishes for a better future. The aim is to make Pu-erh tea simple and appealing for young consumers.
Lucky Forever Tea Packaging by Shenzhen Banana Design Co. LTD was identified as a grand example of communication design by the A' Design Awards. Lucky Forever Tea Packaging was awarded the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
