Waggner Coffee
Waggner Coffee is a packaging design for a German coffee brand. The pouch is illustrated with old German wooden windows, drawn in a linear style, with the brand symbol placed at the center. The symbol shows a deer sitting in its house and drinking coffee, with a light behind it, a reference to people who stay awake at night and drink coffee. The design is rotogravure printed on a metalized coffee pouch measuring 100 by 70 by 280 millimeters. The aim is to make the brand easy to recognize on a crowded store shelf.
Waggner Coffee Packaging by Iman Alemozaffar was selected as an innovative example of communication design by the A' Design Award. Waggner Coffee Packaging won the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design recognition program which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
