Co-Grain
Co-Grain is a cereal package that can be converted into a bird feeder. The package is made of high-strength kraft paper, which is printed, coated, die-cut, glued and formed. When cereal cannot be finished before the expiry date, the box is changed in four steps. A tear ring at the top forms a cord for hanging, the base is opened and a bracket is inserted to create a standing platform, and an inner opening is torn to give access to the grain. The design reduces food waste and helps birds find food in cities.
Co-Grain Bird Feeder Cereal Pack by Lide Ma was featured as an exceptional representation of communication design by the A' Design Award. Co-Grain Bird Feeder Cereal Pack received the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design award which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
