Mission Sleep Fitness
Eight Sleep launched their 2022 Year in Sleep: Mission Sleep Fitness. This is Eight Sleep's spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design. Their members had their data showcased as a story in the app, and had options to share the unique avatars they received based on all their health and sleep metrics. The main challenge designers faced was contextualizing sleep and health data in a fun and engaging way while staying true to the science and being plain language enough for any outsider to understand.
Mission Sleep Fitness Recap Campaign by Jisoo Sim was selected as a creative example of communication design by the A' Design Award & Competition. Mission Sleep Fitness Recap Campaign was awarded the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2023. The A' Advertising, Marketing and Communication Design Award is an international, juried, academic and meritocratic design accolade that rewards outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
