Yunnan Baiyao
Yunnan Baiyao is a packaging design for a children's toothpaste range. The brand character is a baby cloud, inspired by the brand name, in which yun means cloud. The character appears with different facial expressions to suggest different ages. The illustrations are drawn in a children's painting style to attract the attention of mothers on the shelf. The boxes suit both horizontal and vertical shelf placement, and the strawberry boxes combine into a larger strawberry image. The packaging is made of PLA, which degrades in two to ten months.
Yunnan Baiyao Children Toothpaste by TIGER PAN was recognized as a grand illustration of communication design by the A' Design Award & Competition. Yunnan Baiyao Children Toothpaste received the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
