Tgl
Tgl is a research and education platform for children. It adopts efficient communication and interesting teaching methods. The logo uses the hummingbird as the carrier of brand memory. It uses simple and pure visual symbols to create a rich and interesting brand image, while creating a differentiated brand IP, which endows the brand with humanized attributes, enabling more interaction with children and establishing emotional connections. The overall use of rich color visual language conveys a lively, youthful and friendly tone.
Tgl Brand Identity by Wei Sun was identified as a grand representation of communication design by the A' Design Award. Tgl Brand Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design award which celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
