Design Today

Jin Zhang

Beer Packaging

Wednesday, 2 September 2026

Jinlongquan

Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.

Olha Takhtarova

Granola Packaging

Tuesday, 1 September 2026

Granovita

Granovita is a packaging design for granola. A cardboard box replaces the flexible pouch commonly used for cereal, giving more control over how the product appears on shelves. The rough surface of the cardboard supports the theme of healthy living. Illustrations of fruits and grains describe the taste of each variety. Icons, expressive lettering and bright colors convey a positive message. The cardboard can be composted, so the solution stays environmentally friendly and low in cost. Each box measures 160 by 120 by 40 millimeters.

Marco Ventrice

Packaging

Monday, 31 August 2026

Loacker Rebrand

Loacker Rebrand is a packaging and brand identity system created for a historic food company known for wafers and chocolate products. The logo takes the form of a coat of arms that includes Mount Sciliar, a reference to the family name, the roots and the surrounding nature. Each product family is presented with a clear description of the recipe and the ingredients. The hierarchy of the packaging elements has been redefined and the product images are realistic. A code on the back of each pack links to further information about the brand and the item.

Wolkendieb Design Agency

Rebranding

Sunday, 30 August 2026

Koch's Meerrettich

The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!

Dmytro Lynnyk

Energy Drink Packaging

Saturday, 29 August 2026

Iguana

Iguana is a packaging design for an energy drink sold in aluminum cans. The can surface imitates the skin of an iguana, with a scale texture and scratch marks that suggest strength and energy. Each flavor is identified by a different skin color. The original flavor uses green, the tropical fruit flavor uses orange and gold, and the red berries flavor uses red. The typography follows the form of the scratches, and the black and white contrast keeps the name clear. The design is printed on aluminum, which is then shaped into a can.

L3branding

Milk Packaging

Friday, 28 August 2026

Satine Pro

Satine Pro is a packaging design for an ultrafiltration milk sold in China. The milk has a protein content of 6 grams per 100 millilitres. The design places the number 6 at the visual centre of the pack, formed by deconstructing and recombining natural elements such as cows and plants. A complete cow is hidden within the picture. The approach draws on Cubism and abstract art, where reality is taken apart and rebuilt. The packaging measures 50 by 50 by 180 millimetres. The aim is to define a new milk subcategory and to express a natural and refined character.

Design Today

Jinlongquan

Granovita

Loacker Rebrand

Koch's Meerrettich

Iguana

Satine Pro

ABOUT ME

RECENT POSTS

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER

Jinlongquan

Granovita

Loacker Rebrand

Koch's Meerrettich

Iguana

Satine Pro

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER