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BrokenTopBrewing Co Beer Beverage Packaging

Jiabei Jiang Beverage Packaging Packaging

BrokenTopBrewing Co Beer

Broken Top Brewing Co Craft Beer is a beverage packaging design created for a small batch craft beer brand that makes IPA and pilsner. The graphic pattern is inspired by vintage toys. An integrated logo adapts to the color scheme of each product line and merges with the pattern to create a visual illusion. The cans are made of blue aluminum, customized to reach a deep navy tone that is rare for aluminum cans. Ultra-high speed ink-jet printing with a white ink layer makes the graphics more vivid. The standard 211 body can holds 12 ounces.

BrokenTopBrewing Co Beer Beverage Packaging by Jiabei Jiang has been selected as an exceptional illustration of communication design by the A' Design Awards. BrokenTopBrewing Co Beer Beverage Packaging was awarded the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program that recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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