Zona Mosto
Zona Mosto is a series of die-cut labels for beer cans. Each label carries an illustration that is first drawn by hand and then redrawn as vector artwork. The subjects are surreal and relate to the name of each beer, while the colors follow the palette of the brand. The labels are printed in four process colors on adhesive paper for food use and finished with a matte varnish. The varnish reduces sharp reflections and improves grip on a cold can. The black can surface makes the printed colors more visible.
Zona Mosto Labels for Beer Cans by Emanuele Grittini has been identified as a grand example of communication design by the A' Design Award & Competition. Zona Mosto Labels for Beer Cans received the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a highly prestigious international design prize that rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
