Meiyitian
Meiyitian is a smart packaging design that links a printed package to a virtual brand world. The packaging carries two-dimensional and three-dimensional characters based on the brand spokesperson, forming a brand mascot. Consumers scan the characters with a mobile application and enter the virtual world created by the brand. Inside the virtual world, interactive games and a doll customization system are offered, and rewards can be collected. The aim is to build a closer link between the brand and young consumers.
Meiyitian Smart Packaging by Pesign Design was selected as an exceptional example of communication design by the A' Design Award & Competition. Meiyitian Smart Packaging earned the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design award which recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
