Figura
Figura is a branding and packaging design for a range of Mediterranean delicacies, including fig cakes, chocolates and olive oils. The identity is built around a fig icon stylized as an air balloon, a reference to travel and to the Mediterranean roots of the brand founder. Golden, purple and green tones represent the main ingredients. Patterns of fig leaves, waves and fish scales recall the Mediterranean. Labels and paper packaging are printed in Pantone colors on Fedrigoni paper, with added gold foil. The design introduces the products to the Asian market.
Figura Branding and Packaging by Anja Zambelli Colak was highlighted as an exceptional representation of communication design by the A' Design Award & Competition. Figura Branding and Packaging received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design recognition program that celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
