Yukidoke Mitsu
Yukidoke Mitsu is a gift package for brand-name strawberries grown in Mizukami Village, Kumamoto Prefecture. The strawberries have a high sugar content and are harvested when the snow melts in the high altitude village, where the headstream of the Kuma River is found. The design covers a pasted paper box with textured white paper that suggests falling snow. A strawberry motif is applied in red foil stamping. The box measures 242 by 160 by 57 millimetres and has a lid on top. The solid box gives a sense of luxury suited to gift giving.
Yukidoke Mitsu Fruits Package by SHINGO FURUSHO was recognized as an outstanding representation of communication design by the A' Design Award & Competition. Yukidoke Mitsu Fruits Package won the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious international design recognition program which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
