Unique Me
Unique Me is a paper carton package designed for fresh grapes. The design is based on the idea that no two people in the world are alike in looks, thoughts, character or gestures. Hand-drawn illustrations give the grapes simple faces, so the fruit is presented as a group of individuals. A fresh color palette and a plain layout support the theme. The fresh fruit market in China is highly competitive and often uses plain photographs of fruit or farm views. Unique Me aims to stand out and to build an emotional link with customers.
Unique Me Grapes by Guohua Pan was featured as an exceptional example of communication design by the A' Design Awards. Unique Me Grapes won the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
