Ying Hua Qing Su
The front of the gift box is covered with cherry blossoms, matching with the landmark buildings in Wuhan, showing the vitality of spring and local characteristics. The swallow with love letter gives the picture romantic emotion, the characters in the 1990s add a sense of retro, highlighting the characteristics of the century old craftsmanship of the brand. The inner box design can be cleverly folded into the shape of cherry blossom, which matches with the blue bottom box of the lake, forming the aesthetic feeling of Cherry Blossom falling on the lake.
Ying Hua Qing Su Packaging by Jin Zhang has been highlighted as an exceptional example of communication design by the A' Design Awards. Ying Hua Qing Su Packaging won the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
