Mingluye
Mingluye is a packaging design for a baijiu, a traditional Chinese spirit made mainly from mung beans. The bottle shape is inspired by the mung bean, which is also used as a Chinese medicinal material. White vertical bars on the bottle recall the germ of the bean and refer to new life. The bottle body is embossed with patterns of mung bean leaves, stems and fruit, and the cap has a natural earth texture. The outer box is made of special paper with bronzing and embossing. The packaging is kept simple to limit the use of materials.
Mingluye Alcoholic Beverage Packaging by Wen Liu was recognized as a creative example of communication design by the A' Design Award. Mingluye Alcoholic Beverage Packaging earned the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
