Tianyoude Private House Wine
Tianyoude Private House Wine is a packaging design for highland barley liquor. The design uses three representative animals of the plateau as anthropomorphic illustrations. The Tibetan antelope, with a docile nature and a sensitive sense of taste, is shown as the winemaker. The brown bear, with a strong body, is shown mixing the materials. The wild yak, a typical alpine animal, completes the group. The outer box takes the form of a gift box and is made of environmentally friendly special paper. Hot stamping and printing reflect the plateau ecology.
Tianyoude Private House Wine Liquor by Design Department-Saturn Team was highlighted as an innovative representation of communication design by the A' Design Awards. Tianyoude Private House Wine Liquor earned the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious, international, juried design prize which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
