Friendship
The Rice of Friendship is a gift packaging design for Wuchang rice from Heilongjiang, China. The outer box holds 3 kilograms of rice divided into six smaller boxes of 500 grams each, so unopened boxes remain easy to store. Hidden magnets set into through holes in the box and lid form a lock, which prevents accidental opening and scratches during transport. The printed illustration shows two figures separated by mountains and rivers, saluting each other with traditional Chinese gestures. The graphic style recalls classical Chinese landscape painting and expresses friendship.
Friendship Packaging by Xiaoning You was highlighted as an outstanding example of communication design by the A' Design Award & Competition. Friendship Packaging was awarded the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
