Design Today

Shoichiro Takei

Snacks

Saturday, 26 September 2026

From the Forest of Rusk

From the Forest of Rusk is a packaging design for a rusk snack sold in supermarkets and mass retailers in Japan. The design is based on the world of a picture book and shows animals that live in the Forest of Rusk. Each animal character is formed from the rusk itself, photographed as an actual product rather than created with computer graphics. The size of the eyes, nose and mouth was adjusted in millimetres to make each character appealing. The package measures 140 by 210 by 40 millimetres. New animals can be added as new flavours are introduced.

Guangzhou Kemei Commodity Co., Ltd.

Tea Gift Box

Friday, 25 September 2026

Shengming Shijia

Shengming Shijia is a tea gift box that presents local scenery linked to tea culture. The outer box reproduces the view known as Three Pools Mirroring the Moon, made of paper with printing and stamping techniques. The main color is ink blue, which recalls the night. Two hollowed halves on the outer box join to form a full moon before the package is opened. The outer box is drawn out from two sides, revealing neatly arranged round moon prints on the inner box. The design links a famous local view with the calm mood of tea tasting.

Ximena Ureta

Wine Packaging

Thursday, 24 September 2026

Butterfly Acrobat

Butterfly Acrobat is a wraparound label for a bottle of Chilean wine. The design shows a woman who flies during a circus act, surrounded by butterflies. The graphics combine circus imagery with the flowers and fruits named in the tasting notes. The label measures 14 by 11 centimetres and is printed on self-adhesive paper with a pearly silver texture. Printing is done in six colours with digital technology, and the finishes include gold foil, mechanical relief and a medium gloss varnish. The paper is certified for responsible forest management.

Infinity studio

Display Sanxingdui Culture

Wednesday, 23 September 2026

Gujing

Gujing is a packaging design created for a cultural and creative product inspired by Sanxingdui. The design combines Sanxingdui bronze culture with the Gujing brand. A bronze mask is refined into a simple visual symbol and applied to both the box and the bottle. The box has a hollow structure and integrated lights, so the mask motif remains visible at night and creates a sense of mystery. The bottle surface carries the texture of a bronze mask, which strengthens the visual effect. The aim is to present Sanxingdui culture in a distinctive and memorable form.

Angela Spindler

Aromatherapy Candles

Tuesday, 22 September 2026

Wildheart Organics

A premium look for an impeccably organic scented soy candle line. The idea was to break into higher-end retailers with a look that would stand up to the quality of the product, to be communicated through the product livery. Material selection and finishes are key to consumers' perceptions, from both an initial impression to a second more considered evaluation. The colours used are derived from the plants and herbs that make each of the fragrances. The illustrations have an ethereal quality, alluding to scent dissipating into the air as a candle burns.

Mateus Morgan

Rum Packaging

Monday, 21 September 2026

Corso

The designer was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value of the premium product. The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.

Design of the day

Special Coverage

Saturday, 19 September 2026

Amazing design. Good design. Best design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

Design Today

From the Forest of Rusk

Shengming Shijia

Butterfly Acrobat

Gujing

Wildheart Organics

Corso

Amazing design. Good design. Best design.

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From the Forest of Rusk

Shengming Shijia

Butterfly Acrobat

Gujing

Wildheart Organics

Corso

Amazing design. Good design. Best design.

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER