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Germain Robin California Brandy Branding and Redesign

Laurent Hainaut Branding and Redesign Packaging

Germain Robin California Brandy

Germain-Robin California Brandy is a brand identity and bottle label design for a brandy made in California. The visual identity is clean and straightforward, reflecting the unembellished yet uncompromising character of the brand. The logotype stacks the two founder names, separated by a thin line, to express a balance between imagination and rigor in execution. The California Alembic brandy carries a white crafted paper label that notes the variant in red, with a precise description of the distillation and aging methods.

Germain Robin California Brandy Branding and Redesign by Laurent Hainaut has been identified as an innovative example of communication design by the A' Design Award & Competition. Germain Robin California Brandy Branding and Redesign was awarded the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design award which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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