New Vision
New Vision is a series of juice packaging designed for a fruit farm. Each bottle carries a distinct fruit graphic created with design software and produced by a laser printing process. The graphics translate the rich nutrition of the juice into simple visual forms that are easy to remember. The series is intended to stand apart from conventional supermarket juice packaging, so that shoppers can distinguish and identify each variety quickly. Each bottle measures 220 millimetres in height and 64 millimetres in diameter.
New Vision Packing by Ye Wang and Wei Chen has been recognized as a grand example of communication design by the A' Design Award. New Vision Packing received the Iron A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
