Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Arrival Training

Arrival is an online training planner and tracking service for amateur runners. The logotype visually hints at the duality of the wordplay between Arrival and A Rival, through the positive-negative trick of the R letter. The slanted typography adds dynamism and movement to the design. The unique angle of the logotype is reflected across the visual identity, determining the illustration style, the structure of icons, and the layout arrangements.

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Client Vs Designers

Client Vs Designers is a board game for two players, inspired by the adversity between clients and designers. The design draws on the traditional game Animal Chess and adapts its structure into a playful format. Key job positions on each side are illustrated and given different rankings, so the two players can battle and overpower each other. Common points of frustration for each side act as traps. The playing pieces are transparent acrylic cut to shape and screenprinted with illustrations. The board is printed with metallic colors on paper that recalls the original game.

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CNY Design For The Year Of The Snake

Cny Design For The Year Of The Snake is a limited edition milk packaging label created for the Chinese Year of the Snake. The label is made of double layered transparent BOPP material. The top layer shows a geometric snake pattern that symbolizes good luck. A red triangular corner with a raised edge allows the top layer to be peeled back, revealing hidden blessings on themes such as love, wealth, career and exams. The peeling action turns drinking fresh milk into a small ritual. Localized hot stamping adds visual depth to the design.

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Easeye

Easeye is a packaging design for a children's eye nutrition supplement. Cute animal illustrations replace the look of traditional medicine packaging and reduce the resistance children feel toward drug-like products. The bright eyes of the animals draw attention and show the benefit of the product for eyesight. The letter e in the brand name is drawn as a large eye. The bottle cap is made with three-color injection molding. A 13 mm pull ring tears easily, and the crescent-shaped lid opens with one hand. The cap stays attached to the bottle to prevent loss.

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Romance

The bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.

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Kanade Japanese

The packaging design for Kanade, a premium Japanese craft liqueur, draws from traditional aesthetics to reflect the product's refined, natural taste. Inspired by the concept of harmony, the design uses custom washi paper with glossy fibers, creating contrast between matte and subtle sheen for a tactile, artisanal feel. Watercolor illustrations and handwritten calligraphy enhance the handcrafted impression, while a custom typeface adds a modern yet culturally rooted identity. The result is packaging that bridges tradition and contemporary sensibilities for global appeal.

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