Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Kakao AI Campus

Kakao AI Campus is a brand identity design created for a learning space devoted to artificial intelligence. The campus is open to company staff, local communities, civic groups and people with limited digital access, and it supports the training of AI talent. The brand system includes more than 50 icons, key visuals, illustrations, signage and morphing motion graphics built around the theme of the boundless potential of individuals. A design for all approach improves visibility and guides movement inside and outside the space.

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TopolinoWorld

TopolinoWorld is a computer generated visual campaign created for the launch of the Fiat Topolino. The campaign presents a series of animated miniature scenes, and each scene highlights one feature of the vehicle, such as rechargeability, agility, compact size and an eco friendly approach. The miniature scenes are styled as toy like environments, so the features remain playful and easy to understand. Production used procedural modeling, real time rendering, ray tracing and a 1:10 scale simulation in 4K resolution.

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Monumental Hello

Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.

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All Things Meet

All Things Meet is a series of illustrations based on the regional scenery of China. Representative elements of Yunnan, Sichuan and Chongqing, Jiangnan and Northeast China are selected to depict natural and human scenery. The visual style follows copper engraving, combined with Chinese colors and a calm Eastern aesthetic. Each square image is framed to suggest the view through a window. The illustrations are drawn with vector design software and printed with high quality technology to keep fine detail. The intent is to share the scenery and culture of China.

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Pepsi Electric 2024

Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch.

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Solid Order

Solid Order is a high end jewelry brand from China with a neutral aesthetic influenced by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design that resembles installation art. This packaging balances form and function, making the box an integral part of the product experience, with the potential for continued use even after the jewelry is removed.

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